Compliance and Risk Management

Applying the Group Code of Conduct, a variety of initiatives are conducted in the SEGA SAMMY Group to keep all employees aware of compliance issues so that we can act accordingly.
Furthermore, having identified loss risks within and outside the scope of its business management and clarified the tasks it should address, the Group implements operations, minimizes the loss of management resources, and prevents recurrence.

Familiarity with the Group Code of Conduct

The SEGA SAMMY Group complies rigorously with corporate ethics and statutory laws and regulations by ensuring all employees of the Group understand the Group CSR Charter and by providing guidance on conduct and performance of duties consistent with the spirit of this charter in the Group Code of Conduct and the Group Management Policy.

Improving Awareness and Fostering Understanding Regarding Compliance

To improve awareness and foster understanding related to compliance, the SEGA SAMMY Group carries out training seminars, e-learning and various other awareness-building activities as appropriate that target all group officers and employees. It also works to improve compliance awareness by making related information continuously available. This includes sending out e-mail newsletters alerting officers and employees to compliance risks based on scandals in society, as well as using the intranet to make available such things as the group’s compliance handbook and explanatory information following changes to laws.

Whistleblower System

The Group has established a whistleblower system to enable selfcorrection within the Group and to prevent scandals due to illegal or unfair practices. The Group investigates reported matters, rectifies them, and takes measures to prevent recurrence of such issues. Also, the Group has established a system that protects whistleblowers and uses its intranet and posters to inform all employees about the system.
In 2019, the Group was registered as a registered business under the “Whistleblowing Compliance Management System (self-declaration system)” governed by Japan’s Consumer Affairs Agency, and is making efforts to properly maintain and operate its whistleblowing system.

Preventing Insider Trading

We have established internal regulations to prevent insider trading by employees and officers. These rules describe legal restrictions on stock trading, and require all officers or employees to report planned purchases or sales of the Company’s shares.
We have taken steps to raise officer and employee awareness of key issues, disseminating information on insider trading regulations through our intranet.

Appropriate Processing of Donations, Prevention of Corruption

To prevent corruption (such as unlawful payoffs, favors, or gifts) and ensure appropriate donations for social contribution as identified in the Code of Conduct, the SEGA SAMMY Group strives to make it clear that fairness is required. Compliance with company rules, established in line with relevant regulations, is mandatory.

Emergency Preparedness

The Company, SEGA, and Sammy have established business continuity plans to maintain or quickly restore operations after natural disasters or accidents. Safety verification systems enable prompt, reliable confirmation of local conditions and the safety of employees or their family members in emergencies. Emergency communication protocols and equipment are in place, and we are investigating groupwide deployment.

Stronger Information Security

In the SEGA SAMMY Group, all information is viewed as a valuable asset, whether it pertains to customers, management, or sales. An information security policy and rules on information management prescribe management and storage of confidential corporate information and other information.

Basic Stance on Intellectual Property

Intellectual property is treated as an important means to enhance Group competitiveness and is positioned as a significant management resource. Group companies each uphold their own, individualized policies. Sharing of information among Group companies is encouraged, and at the same time, the Group complies with rules and regulations that govern competition and intellectual property rights.


You can manage your cookie preferences using the Civic cookies tool, or read more about our use of cookies at Privacy Policy.

Cookies served by us and our third-party partners help us to deliver our services, provide you with a personalized experience on our websites and support our marketing campaigns.
You can manage your cookie preferences using the Civic cookies tool, or read more about our use of cookies at Privacy Policy.


Your choice regarding cookies on this site.

Cookies served by us and our third-party partners help us to deliver our services, provide you with a personalized experience on our websites and support our marketing campaigns. You can manage your cookie preferences using the Civic cookies tool, or read more about our use of cookies at Privacy Policy.

Strictly Necessary Cookies

These Cookies are required for the operation of our Websites. They enable basic site functionality such as page navigation and access to secure areas, such as when you sign in to your online account. The Websites cannot function properly without these Cookies. Strictly Necessary Cookies are enabled when you visit our Websites. If you block these Cookies, it may impact your experience when using our Websites.
Retention period – max 12 months.

Functional and Analytics Cookies

Functional and Analytics Cookies help us to improve our Websites by collecting and reporting information on your use of our Websites. This includes analytics and re-marketing Cookies that allow us to monitor and analyze web traffic, understand visitor behaviors on the Websites, and enables us to analyze the success of our marketing campaigns and Products. Functional and Analytics Cookies also enable us to provide enhanced functionality and personalization when you visit our Websites and interact with our Products. Any Functional and Analytics Cookie data that we collect is fully anonymized.
Retention period – max 12 months.

Marketing Cookie

Marketing Cookies collect information about your browsing habits and enable us to show you adverts whilst you browse our Websites and other online sites. These Cookies may be set by us or our third party partners to understand the performance of our marketing activities, understand the way you interact with our marketing campaigns, and to improve the relevance of the adverts that you receive.

Marketing Cookies on our Websites, as well as those contained within marketing emails you have signed up to, may include pixels and web beacons. The unique identifiers in these technologies enable us to recognize when you open our emails, which content you have interacted with on our Websites and email marketing materials, your IP address or other unique identifier, and the date and time of your interactions with our content. We use the data in these Cookies to create reports about how our email marketing campaigns perform. If unique identifiers are combined with other Cookie information held on your device, it could be used to create a profile that identifies users of our Websites. You can find out more information about tracking used by SEGA SAMMY HOLDINGS INC. (“SSHD”) in our Privacy Policy.

You may be able to interact with third party social networking sites from our Websites, for instance by clicking “Like” or “Share” using the social sharing plugins. You should refer to the privacy policies of these third party platforms (such as Facebook and Twitter) to find out more about how they process data about you, and/or to opt-out from the Cookies that these third parties serve. SSHD shall not be responsible for your use of and/or interactions with third party websites.

Retention period – max 12 months.