SS Report Archive
SS Report archive (FY2024/3 Summer)

FY2024/3 Summer
(From October 1, 2023 to March 31, 2024 / Date of Issue: July 31, 2024)
What is “SS Report (SEGA SAMMY Report)”?:
To increase accessibility of the information about SEGA SAMMY for individual investors and all other stakeholders, we have moved the content that we previously delivered as the Business Report to this page. Changing the name to “SS Report (SEGA SAMMY Report)”, we will further enhance the contents. The feature articles will be continued on the “Interviews” page of this website.

Haruki Satomi
Business Report
In the financial results of the Group for the fiscal year ended March 2024 (FY2024/3), sales increased significantly from the previous fiscal year due to strong sales in the Pachislot and Pachinko Machines Business and the Consumer area mainly in Japan and other Asian regions, as well as Rovio Entertainment Corporation’s new entry into the group. As a result, ordinary income also showed significant increases from the previous fiscal year, with net sales of 467.8 billion yen (389.6 billion yen in the same period last year) and ordinary income of 59.7 billion yen (49.4 billion yen in the same period last year).
On the other hand, extraordinary losses of approximately 19.2 billion yen were recorded due to the decision to implement structural reform in the Consumer area in response to the deteriorating business environment, particularly in the European studios. As a result, profit attributable to owners of parent decreased to 33.0 billion yen (45.9 billion yen in the same period last year), but we believe that this structural reform has paved the way for future improvements in profitability.
Next, with regard to the details of each business, the results for the Entertainment Contents Business showed an increase in sales and a decrease in profit compared to the previous fiscal year. While sales increased due to strong sales in the Consumer area, especially in Japan and Asia, and the Rovio Entertainment Corporation’s entry into the group, profit decreased mainly due to weak performance in the European Consumer Area and the implementation of structural reform to it.
With regard to the structural reform of the European Consumer area, we aim to strengthen the organizational structure of the European region, and are working on integrating the publishing functions in the Europe and the U.S. to enhance them and improve efficiency. We are also conducting a review on the development and assessment processes to strengthen the development management function of the European studio.
With regard to the individual titles, Japan studios’ new titles “Like a Dragon: Infinite ” and “Persona 3 Reload” achieved cumulative sales of 1 million units at the fastest pace in their respective franchises. In addition, titles such as “Football Manager 2024,” the latest in the popular franchise, and “Unicorn Overlord”, received high acclaim and sold well. Repeat sales and sales of existing F2P titles remained strong, contributing to the FY2024/3 results.
The Pachislot and Pachinko Machines Business recorded significant sales increases and profit due to strong sales of pachislot machines, including “Smart Pachislot Hokuto No Ken,” one of our mainstay titles. After the installation of “Smart Pachislot Hokuto No Ken,” repeat sales of the title progressed against the backdrop of high utilization levels, and sales of several other new titles also remained steady. As a result, the number of pachislot machines sold was approximately 180,000 units, a siginifant increase from the previous fiscal year. On the other hand, the number of pachinko machines sold decreased to approximately 88,000 units. This was due to the fact that the sales timing of some titles including mainstay ones were changed in FY2025/3 based on a revised sales schcedule. Sales of “Pachinko Hokuto No Ken Bokyosei” and other titles released in FY2024/3 are generally going well.
In the Resort Business, we saw more-than-expected recovery of group customers at the Phoenix Seagaia Resort in Japan and achieved profitability for two consecutive fiscal years. The Paradise City in Incheon, South Korea, also performed well centering on Japanese VIP customers and contributed to the profitability of the business. The equity method acquisition amount for FY2024/3 was 0.9 billion yen.
As we launch our new medium-term plan “WELCOME TO THE NEXT LEVEL!” from FY2025/3, the Resort Business was abolished and the Gaming Business was newly established. As a result of this business restructuring, our three reportable segments have now become the Entertainment Contents Business, the Pachislot and Pachinko Machines Business, and the Gaming Business. This has been done based on the new Medium-term Plan stategy and the perspective of business portpolio enhancement. Overseas online gaming related business, operation of existing integrated resort facilities, development and manufacturing of casino equipment and others are integrated into the newly established Gaming Business.
In the new Medium-term Plan, we will enhance our business portfolio and clarifies the positioning of each business. In addition, we will continue to make a growth investment in the Consumer area and the Gaming Business. The source of funds for the growth investment will be the abundant cash flow generated by the Pachislot and Pachinko Machines Business and other businesses. In this way, we will enhance corporate value by investing the cash flow generated from the Pachislot and Pachinko Machines Business in the growing Consumer area as well as the Gaming Business as a new business pillar.
Results Highlights
Consolidated Results
(Billion yen) | FY2024/3 | Year on year |
---|---|---|
Net sales | 467.8 | +20% |
Operating Income | 56.8 | +21% |
Ordinary Income | 59.7 | +20% |
Profit Attributable to Owners of Parent |
33.0 | -28% |
Results by Business Segment
(Billion yen) | FY2024/3 | Year on year | |
---|---|---|---|
Net sales | Entertainment | 318.0 | +12% |
Pachislot & Pachinko | 135.9 | +44% | |
Resort | 12.3 | +7% | |
Ordinary Income | Entertainment | 30.7 | -26% |
Pachislot & Pachinko | 41.8 | +101% | |
Resort | 0 | - |
- Entertainment
-
Sales increased due to steady performance of Japanand Asia CS, and Rovio’s entry into the group.Profit decreased mainly due to weak performance of CS in Europe.
- Pachislot & Pachinko
-
Significant increase in sales and profit from the previous fiscal year.
- Resort
-
Achieved profitability at the ordinary income level.
For those who would like to know more details
Latest Topics
Latest Topics (Updated on August 6 , 2024)
SEGA Aims to Maximize IP Value by Strengthening Transmedia Strategies
SEGA’ s Consumer Division of Entertainment Contents Businessto strengthen its transmedia strategies to continue building out the company’s extensive lineup of video game franchises further into the entertainment space through cinema, television, licensed products, and more.

The Sonic Team kicked off 2024 with Fearless: Year of Shadow, a fan celebration campaign, with a focus on Shadow, through a variety of brand focused events, including the Sonic Speed Café, the Sonic Symphony World Tour, and many more.
In video game news, later this year, SONIC X SHADOW GENERATIONS, the next game in the Sonic franchise, launches on October 25, 2024, which includes the highly anticipated standalone Shadow story campaign featuring never-before-seen powers and abilities. This winter, fans can also look forward to the third installation in Paramount Pictures’ Sonic the Hedgehog film series, Sonic the Hedgehog 3, premiering on December 20, 2024. The film is the first in the series to feature the fan-favorite Shadow the Hedgehog, which will be voiced by Keanu Reeves.
In addition, Sonic Rumble, the upcoming party royale mobile title, is scheduled to be released this winter. Fans can look forward to 32-player battle royale challenges, racing to collect the most rings, and more.
The Sonic Team also continued to see success in the transmedia space through a variety of television series and movie announcements surrounding popular SEGA IPs. Earlier this year, Knuckles, the six-episode spin-off of the Sonic movie series, streamed in Japan from June 2024 via Paramount+ and became the most viewed drama in the history of Paramount+.

The Like a Dragon franchise, one of SEGA’s flagship IPs, will be turned into a live-action television series through Amazon Prime Video, and available to stream worldwide on October 25, 2024.
The Amazon original Like a Dragon: Yakuza series is a crime-suspense-action set in the massive red-light district of Kamurochō, focusing on the beloved and legendary Kazuma Kiryu, also known as ‘The Dragon of Doujima.’ The story highlights Kiryu’s life by going between his past in 1995 and the present, 10 years later in 2005 when he is released from prison. Notable actor Ryoma Takeuchi will be playing the lead role of Kazuma Kiryu and the series is directed by Masasharu Take.

Following the success of the first two Angry Birds films, Rovio Entertainment, current subsidiary of SEGA, announced this year, the third film in the franchise, The Angry Birds Movie 3 is currently underway. The movies are based on the popular mobile games of the same Angry Birds brand, which have reached over 5 billion downloads (as of 2022). In 2016, the first Angry Birds film opened at #1 in 50 countries on its release, and grossed more than $350 million at the worldwide box office. Combined with its sequel in 2019, The Angry Birds Movie 2, the two films have grossed more than $500 million at the worldwide box office.
Golden Axe, the hack and slash fantasy action game for arcades and consoles, has also been slated to turn into an animated series with production currently underway. More information to come soon – stay tuned!
The mobile title Persona 5 : The Phantom X has launched simplified Chinese, traditional Chinese, and Korean versions of the game via a licensing arrangement with Perfect World Co. Ltd. It was also announced that Persona5:The Phantom X is slated to release in Japan. Releases for other countries have yet to be declared. Stay tuned for more details!
Transmedia will continue to be an important part of our overall strategy moving forward as we work to grow our main IPs across not only video games, but movies, television, licensing, and merchandise.
Sammy Introduces Its First Smart Pachinko “e Hokuto no Ken 10”! Aiming to Vitalize the Smart Pachinko Market
The smart pachinko machines are the next-generation pachinko machines introduced in April 2023. Unlike the traditional pachinko machines, the balls enclosed in the machines circulate internally and there is no physical payout of balls. Therefore, they are expected to offer many benefits such as reducing the burden of pachinko halls to carry and clean balls, as well as contributing to electricity savings, eliminating the cheating, and improving the game play and game environment for users. Furthermore, as the payout information, etc. is managed by pachislot and pachinko machine information terminal operated by a manufacturers’ industry association, smart pachinko is expected to serve as a countermeasure against addiction. However, while smart pachislot machines have become settled in the market since the introduction in November 2022 due to several hit machines including “Smart Pachislot Hokuto no Ken,” not many hit smart pachinko machines have appeared and they have not yet reached fully-fledged diffusion.

©Sammy
On the other hand, there are some good signs in the pachinko market. The machines equipped with the “lucky trigger” function that were introduced in March 2024 are displaying an encouraging start. The lucky trigger is a special function that is activated when the user reaches a certain set of conditions while playing, and its attraction is that when it is activated, players have a chance of gaining bigger than usual payouts. “P Hokuto no Ken Tomo LT”introduced in March 2024 was Sammy’s first pachinko machine equipped with this function, and with a 95% jackpot continuous rate, whichis the highest in the Hokuto series, and other features, it realized a next-generation Rush* performance enabled by the lucky trigger. The utilization of this machine is doing well and additional sales are already underway. There are strong expectations for the machines equipped with the lucky trigger that are planned for introduction in the future. With this tailwind, it is expected that utilization level in the pachinko market will improve and the diffusion of smart pachinko machines will be promoted.

©Sammy
In the midst of such a market environment, Sammy plans to introduce its first smart pachinko “e Hokuto no Ken 10” in August 2024. In “e Hokuto no Ken 10,” which adheres to the traditional gameplay of the Hokuto series, the “ClassicBattle Specification” that are its essence make a complete comeback for a playability fitting the new era, with high entry rate, high continuous rate, and high payout of Rush*. The machine is also equipped with a lucky trigger and during the “HYPER BATTLE MODE” entered when this lucky trigger is activated, players can enjoy an overwhelming sense of exhilaration and payout. In addition, with a TV commercial featuring popular comic duo “Kamaitachi” (affiliated to Yoshimoto Kogyo Co., Ltd.) and other promotions planned, through the success of “e Hokuto no Ken 10”, we will devote our efforts to the diffusion of smart pachinko to follow smart pachislot, and contribute to the boosting of the pachinko market.
*winning streak
Strategic Partnership with Fortress in Operation of the Phoenix Seagaia Resort
SEGA SAMMY HOLDINGS INC. (the Company) transferred all the shares of Phoenix Resort Co., Ltd. (“Phoenix”) to Fortress Investment Group LLC (collectively with its affiliates, “Fortress”) on May 31, 2024.
Since we made Phoenix one of our wholly-owned subsidiaries in 2012, we have strived to enhance corporate value of it as part of our Resort Business. As a result, starting with the fiscal year ended March 2023, Phoenix achieved the largest sales and operating income turnaround since joining our group for two consecutive fiscal years.
In order to further enhance the corporate value of Phoenix, which has thus established its presence as one of Japan’s leading resort complexes and achieved a recovery in profitability, we have decided to bring in Fortress, which has extensive experience and knowledge in the hotel and resort business, as a strategic partner and have Fortress take the lead in Phoenix’s operations.
In accordance with this share transfer Phoenix is no longer our consolidated subsidiary, but we have acquired newly issued class shares and continue to hold 20% of Phoenix’s voting rights. Based on the partnership agreement with Fortress, we will continue to support Phoenix’s corporate value enhancement and maintain good relationships with local companies and stakeholders to ensure their understanding.