For Individual Investors
SS Report（Business Report）
FY2025/3 Summer
(From October 1, 2024 to March 31, 2025 / Date of Issue: August 6, 2025)
What is “SS Report (SEGA SAMMY Report)”?:
To increase accessibility of the information about SEGA SAMMY for individual investors and all other stakeholders, we have moved the content that we previously delivered as the Business Report to this page. Changing the name to “SS Report (SEGA SAMMY Report)”, we will further enhance the contents. The feature articles will be continued on the “Interviews” page of this website.
Haruki Satomi
Business Report ・Results Highlights
We are pleased to report our financial results of the fiscal year ending March 31, 2025.
Please refer to the following page.
Latest Topics
Latest Topics (Updated on September 3 , 2025)
Multiple Titles Released for Nintendo Switch™ 2, Accelerating Multi-platform Deployment of Mainstay IPs
SEGA CORPORATION, an affiliated company of SEGA SAMMY HOLDINGS, launched multiple popular titles for Nintendo’s new console Nintendo Switch™ 2 (hereinafter “Switch 2”) in June 2025.
Four titles for Switch 2, SONIC X SHADOW GENERATIONS, Yakuza 0: Director’s Cut, and Puyo Puyo™ TETRIS® 2S were released on June 5, and RAIDOU Remastered: The Mystery of the Soulless Army from ATLUS, a subsidiary of SEGA, was released on June 19.
Featuring SEGA’s famous characters Sonic and Shadow, SONIC X SHADOW GENERATIONS is a high-speed action-adventure title that combines two games: Sonic Generations, where players can enjoy speed-running various stages with Classic Sonic and Modern Sonic, and Shadow Generations which features the dark hero Shadow racing through dynamic environments. Since the launch in October 2024, the title has been well-received and surpassed two million units in worldwide sales. It is now available on Switch 2, featuring graphics that are even more enhanced and refined than the Nintendo Switch™ version.
Yakuza 0 is one of the most popular titles in the Like a Dragon franchise. The newly released Yakuza 0: Director’s Cut features not only new cut scenes of major characters that were not included in the original Yakuza 0, but also the series’ first-ever online multiplayer mode, Red Light Raid! Set in the streets of Kamurocho, Tokyo, and Sotenbori, Osaka in 1988, the game features a deep and compelling story centered around two protagonists, Kazuma Kiryu and Goro Majima, along with a variety of battle action.
Tetris ® & © 1985~2025 Tetris Holding.
Tetris logos, Tetris theme song and Tetriminos are trademarks of Tetris Holding.
The Tetris trade dress is owned by Tetris Holding.
Licensed to The Tetris Company.
Tetris Game Design by Alexey Pajitnov.
All Rights Reserved.
Puyo Puyo™ TETRIS® 2S is the latest installment in the popular series that combines the globally acclaimed action puzzle game Puyo Puyo™ with TETRIS®. The game features a new “Puyo Tetris Doubles” mode, and leverages the unique features of the Switch 2, which allows players to use the controller like a mouse, use the optional camera to put players into the game, and share the screen with friends, appealing to both new players and fans of previous titles.
RAIDOU Remastered: The Mystery of the Soulless Army is an HD remaster of ATLUS’ acclaimed title, Devil Summoner: Raidou Kuzunoha vs. the Soulless Army (2006), revived for multiple platforms including Switch 2. Featuring the protagonist Raidou Kuzunoha, a demon summoner who flourished in a fictional version of the Taisho period (1912-1926), this game retains the story and characters that were well-received while improving the graphics and gameplay for more enjoyable experience. Not only fans of the original title, but also new players will find it entertaining.
In addition to these, SEGA has already announced that Virtua Fighter 5 R.E.V.O. World Stage, TWO POINT MUSEUM, Sonic Racing: CrossWorlds, Yakuza Kiwami, Yakuza Kiwami 2, and ATLUS’ Persona 3 Reload will be available on Switch 2.
SEGA will aim to maximize its IP value and achieve further growth by continuing to accelerate multiplatform deployment centered on its mainstay IPs, and by providing a wide range of users with appealing content.
Revitalizing the Industry by Launching A New Pachislot Cabinet
Sammy, one of our group company, will introduce a new pachislot cabinet to the market from FY2026/3. This innovative pachislot cabinet adopts a structure in which the reel unit and the main cabinet unit are separate, enabling replacement with new machines simply by exchanging the reel unit.
In recent years the number of pachislot and pachinko machines sold by various manufacturers has been declining due to the shrinking market. However, the continuous improvement in visual effects of the product and hardware quality has resulted in higher development and raw material costs. In order to secure profits in such an environment, manufacturers have had no choice but to raise the retail price of new units, as a result of which the cost of installing new units in pachinko halls has also increased. In an effort to compensate for increased costs, pachinko halls have tended to lower the return rates to users, and there is ongoing trend for the users to leave the market as they experience fewer “winning” moments. These factors have led to a negative spiral in which the number of pachislot and pachinko machine users is declining and accelerating the further shrinkage of the market.
Against this backdrop, we believe that creating an environment in which Sammy, the pachislot and pachinko machine industry, and all users can flourish together over the long term is a vital issue. The new pachislot cabinet was developed as one of our initiative towards the resolution of this issue.
©Buronson & Tetsuo Hara／COAMIX 1983, ©COAMIX 2007 ©Sammy
When installing this new cabinet for the first time, pachinko halls need to purchase the whole cabinet as before. However, because after purchasing the whole units, only partial exchanges are needed when replacing it, it is possible to significantly reduce the machine replacement costs and transportation costs for pachinko halls, and the workload involved in the replacement process. Furthermore, manufacturers will be able to secure the same level of per-unit gross profit margin as before.
We believe that, as the new cabinet becomes more widely adopted, pachinko halls will be able to introduce new machines at lower costs than before and offer higher return rates, thereby creating a more accessible and enjoyable environment for users. This is expected to contribute to an increase in the player population and enhance satisfaction among existing users.
Through the development and installation of new cabinets and many other initiatives, Sammy aims to revitalize the entire industry. Furthermore, we believe that contributing to the sustainable development of the industry will ultimately strengthen Sammy’s corporate value. Going forward, we will continue to listen to the opinions of pachinko halls and users to provide even better products and services.
Establishing Gaming Business through Omnichannel Strategy
The global gaming market primarily comprises land-based casinos which are physical location-based facilities and online gaming, which is operated over the internet. As centers of tourism and entertainment industries, land-based casinos have already established a huge market and are growing steadily, and still have a significant influence on the gaming market. In the U.S., the world’s largest land-based casino market, there are two types of casinos: “commercial casinos” operated by private companies in accordance with each state’s law and “tribal casinos” operated by Native American tribes. While commercial casinos are mainly located in tourist destinations such as Las Vegas and Atlantic City and operated by large corporates, tribal casinos are growing as the pillar of local economies and there are many operators wielding considerable economic power. SEGA SAMMY CREATION, a group company of SEGA SAMMY HOLDINGS, counts such major casinos among its customers.
On the other hand, the online gaming, including online sports betting and iGaming, a gaming market utilizing the internet, such as online casinos, is experiencing rapid growth, as legalization continues to advance across Europe, North America, and other regions. In North America, online sports betting has already been legalized in 32 U.S. states, and the top three operators hold 80-85% of the share. In contrast, iGaming has legalized only eight states*, but states where iGaming is expected to be legalized in the future, there are many tribal casinos eager to enter the online gaming business, suggesting further expansion of the iGaming market.
*In Nevada, only online poker has been legalized.
Against the backdrop of these market conditions, SEGA SAMMY CREATION acquired GAN and Stakelogic. GAN has a “tech stack” (technical infrastructure) relating to online casino, sports betting, etc. and provides a comprehensive system required for casino operators to operate online business. Stakelogic is a company that develops and provides game content such as video slots and live casinos. A key differentiator is its innovation in the area of table game distribution using live streaming, which significantly reduce operating costs and allow Stakelogic to offer its services to casino operators at attractive prices, thereby successfully differentiating itself from competitors. We also plan to incorporate these game contents into GAN’s tech stack in the future.
Our group has cultivated expertise in the land-based casino and slot machine area through the operation of PARADISE CITY and the development of hit models such as Railroad RichesTM by SEGA SAMMY CREATION. With the acquisition of two companies with strong online capabilities, we are now able to provide online solutions necessary to realize our omnichannel strategy and has established the system that can contribute to solving the challenges of casino operators, which are our customers, in both land-based and online aspects. The omnichannel strategy is a mechanism for attracting both land-based casino and online gaming customers. For example, it enables to guide customers who visit a land-based casino to online services, or vice versa, thereby enhancing the customer base for both businesses. In the North American market, major gaming companies have recently begun adopting the omnichannel model, and there are successful cases in which large casino operator with tens of millions of members have guided their existing customer base to online services.
Through this acquisition, we have already received positive feedback from many customers, including major tribal casino operators. We will establish an omnichannel system and offer comprehensive gaming services in both land-based and online.