SEGASAMMY

GOVERNANCE

A Message from an External Director

Initiatives toward improving the effectiveness of the Board of Directors

Currently, I believe the Board of Directors is required to serve two key roles: as a Monitoring Board and as a Management Board. The Monitoring Board oversees the executive side and is responsible for internal controls like compliance, playing a supervisory role in the overall management of the Company. The Management Board, on the other hand, goes beyond supervision by providing advice to the executive side on improving management and improving corporate value, actively participating in discussions leading to final decisions.

 

Given that the Company is at a stage where it is expanding globally and entering new fields, more detailed managerial decision-making and strategic planning are essential. Having extensive experience in managing publicly listed companies, I draw on that expertise to offer suggestions and advice from the Management Board perspective.

 

The Company has established the Group Management Committee under the Board of Directors to enhance decision-making and the quality of discussions. The Group Management Committee takes ample time to comprehensively discuss and scrutinize the proposals that are submitted to the Board of Directors. To further improve the effectiveness of the Management Board during discussions at the Group Management Committee and decision-making at the Board of Directors, it is crucial to bridge the information gap between internal and external directors. While external directors are expected to offer independent advice on management and business strategy, they cannot provide suitable advice or raise pertinent issues without sufficient knowledge of the Company’s businesses. Since my appointment as an external director in 2021, initiatives have been established to share the executive side’s discussions with us, and these efforts are highly appreciated. Specifically, for discussions in the Group Management Committee, the executive side provides not only meeting minutes but also video recordings of their discussions on each agenda item in advance. By reviewing the detailed information that may be missing from the minutes, we can fully grasp the background of each issue and the content to be discussed, which leads to more sophisticated discussions and efficient decision-making. External directors are encouraged to proactively contribute to discussions in the Group Management Committee, and since the introduction of video sharing, I feel there is a more vigorous exchange of ideas between the executive and supervisory sides.

 

Although the Company is owner-operated, as we engage in these active discussions, I feel that our decision-making is sound. I can confidently say that there is no undue influence from the owner, a concern commonly raised in owner-operated companies. While the Chairman and CEO each hold their own convictions, even when their views diverge, decisions are made appropriately after thorough discussions. The Company fosters a culture of respect for all directors’ opinions, including those of external directors, and as an external director, I am able to voice my opinions freely, thereby deepening the discussions. For example, the Phoenix Seagaia Resort was a business that the Chairman had a deep personal attachment to, but after numerous discussions aimed at maintaining an appropriate business portfolio, we decided to transfer the shares in May 2024.

 

While discussions and decision-making involving external directors like myself have deepened, I believe the next challenge will be strengthening global governance. The new medium-term plan, Welcome to the Next Level!, involves expanding our business in fields such as the overseas video game market and entering new fields such as the Gaming area, with active M&A strategies as part of the approach. As the Company expands its business areas, roll-out regions, and Group scale, it is essential not only to strengthen governance and PMI (post-merger integration) of acquired companies but also to manage the entire group appropriately based on effective portfolio management. External directors, including myself, consistently advise sharing information and holding discussions not just about individual projects but from a broader perspective, including the background and strategic positioning of each project. The executive side has responded well to those requests, and I sense that appropriate information-sharing has been progressing. For instance, when we acquired Rovio Entertainment Corporation in August 2023 and made it a consolidated subsidiary, the executive side explained the strategic position of the acquisition based on the business portfolio, highlighting the importance of mobile IP acquisition. They also explained the competitive advantage of Rovio itself and the nature of the mobile game market, enabling us to make a sound decision. Going forward, I believe that comprehensive management of this globally expanded portfolio will be indispensable for improving the Company’s corporate value.

Discussion on the medium-term plan

Under the previous medium-term plan Beyond the Status Quo, while structural reforms in the European Consumer area during the fiscal year ended March 2024, the final year of the plan, led to losses, hit products such as Smart Pachislot Hokuto No Ken contributed to significant sales and profit increases in the Pachislot & Pachinko Machines Business, with consolidated ordinary income reaching ¥59.7 billion, exceeding the initial target of ¥45.0 billion. I evaluate this as a result of effective maintenance and management of SEGA SAMMY’s strengths, which lie in its complementary, diversified business portfolio.

 
The new medium-term plan, developed based on the achievements and challenges of the previous plan, strikes a good balance by considering both growth potential and risk management in each business. To properly maintain the portfolio for sustainable growth, it is essential to allocate future-oriented investments in both capital and human capital. Even when a business is currently a source of earnings, selling that business could be a valid decision if there is another business with more future growth potential. In that regard, I believe the decision to sell PHOENIX RESORT to focus on new growth areas was an appropriate one. Moreover, I believe the transferee was the best owner to maximize corporate value, and the decision also set PHOENIX RESORT up for further growth.

 
Regarding the reorganization of the European Consumer area, which was a challenge under the previous medium-term plan, I appreciate that sufficient discussions were held on preventing recurrence and strengthening the business base. Given the deterioration in profitability, it was not an option to leave the current business structure unchanged. I believe that in the Board of Directors, we were able to hold thorough discussions on basic policies and measures for the reorganization, including strategies to improve profitability and the division of decision-making roles between the executive side and the Board.

 
In the process of formulating the new medium-term plan, we—the external directors—proactively sought information and engaged in discussions on the balance between risk and growth, particularly regarding the allocation of capital and human capital. We spent considerable time discussing, among other things, our entry into the Gaming area, where future growth is expected. The discussions included forecasts for market expansion and measures for potential risks such as addiction and reputational risks, with external directors focusing on the finer details, allowing for a comprehensive discussion on the topic.

Human capital management: The key to growth

To achieve growth in global markets, it is essential to secure, cultivate, and appropriately allocate human capital with a global perspective. In this respect, I look forward to further promoting our human capital management. Particularly, human capital acquisition and post-acquisition management, including overseas M&A, are crucial.

 
Therefore, it is essential to accurately understand the gap between our current human capital portfolio and the one needed to achieve our business plans and to make steady progress in nurturing and recruiting the necessary human capital. Our industry requires a high level of expertise, and it is necessary to approach the appropriate human capital markets. Many of our current management members have rich networks in the industry, and I hope they will apply these networks to take proactive approaches. At the same time, expanding diversity in our human capital, including in our overseas subsidiaries, is essential for future growth. The number of female engineers in Japan is still low, and expanding our overseas operations will require expanding local human capital and managing them appropriately. To close the gap between our current portfolio of human capital and our vision for the future, I hope to continue holding strategic discussions within the Board of Directors.

Expectations of and role in SEGA SAMMY

Since my appointment as an external director in 2021, I have engaged with frontline employees at various levels within the Company. Through these interactions, I have come to feel that the Company is advancing technologically and that the employees are highly motivated. Business operations are thoroughly driven by IT in terms of products and services as well as in the “back office,” and engineers and other employees are actively engaged in their work. Looking at this organizational culture, I believe the Company has the strength to continue growing and achieving its goals. To attain that goal, it is essential that we take the appropriate risks and continue to challenge ourselves. As an external director, I will continue to advance discussions and raise issues to ensure that we can take the appropriate risks.
 
 
※This article is excerpted from the INTEGTARED Report 2024.

Link to related information

当社ウェブサイトのCookie使用について選択してください

You can manage your cookie preferences using the Civic cookies tool, or read more about our use of cookies at Privacy Policy.

当社および当社が提携する第三者が提供するCookieは、当該各社のサービス提供、ウェブサイトのカスタマイズ及びマーケティング活動のために利用します。お客様はCookieの設定を変更することができます。なお、当社のCookie使用に関する詳細は当社のプライバシーポリシー(8.アクセスログ、クッキーについて)をご覧ください。

Cookies served by us and our third-party partners help us to deliver our services, provide you with a personalized experience on our websites and support our marketing campaigns.
You can manage your cookie preferences using the Civic cookies tool, or read more about our use of cookies at Privacy Policy.

Close

当社ウェブサイトのCookie使用について選択してください

Your choice regarding cookies on this site.

当社および当社が提携する第三者が提供するCookieは、当該各社のサービス提供、ウェブサイトのカスタマイズ及びマーケティング活動のために利用します。お客様はCookieの設定を変更することができます。なお、当社のCookie使用に関する詳細は当社のプライバシーポリシー(8.アクセスログ、クッキーについて)をご覧ください。

Cookies served by us and our third-party partners help us to deliver our services, provide you with a personalized experience on our websites and support our marketing campaigns. You can manage your cookie preferences using the Civic cookies tool, or read more about our use of cookies at Privacy Policy.

必須Cookie

Strictly Necessary Cookies

当社ウェブサイトをご覧頂くために必要なCookieです。基本的な操作やサインインなどの機能のために必要です。これらのCookieはサイトが機能するために必要であるため、当社ウェブサイトに訪問した時点で有効になっています。
これらのCookieを無効にした場合、当社ウェブサイトの機能に影響が出る可能性があります。
保持期間:最大12ヶ月

These Cookies are required for the operation of our Websites. They enable basic site functionality such as page navigation and access to secure areas, such as when you sign in to your online account. The Websites cannot function properly without these Cookies. Strictly Necessary Cookies are enabled when you visit our Websites. If you block these Cookies, it may impact your experience when using our Websites.
Retention period – max 12 months.

機能性及び解析用Cookie

Functional and Analytics Cookies

これらのCookieは、お客様の当社ウェブサイトの利用に関する情報を収集し、報告することで、当社ウェブサイトの改善に役立ちます。これらのCookieには、ウェブトラフィックの監視と分析、当社ウェブサイトへの訪問者の行動把握および当社のマーケティングキャンペーンや製品の結果分析を可能にする、分析用とリマーケティング用Cookieも含まれます。機能性及び解析用Cookieは、お客様が当社ウェブサイトにアクセスし当社の製品に関する情報を取得する際に、当社がお客様に対し拡張機能およびカスタマイズされた機能を提供することにも役立ちます。当社ウェブサイトにおいて機能性及び解析用Cookieで収集されたデータは、匿名化されています。

Functional and Analytics Cookies help us to improve our Websites by collecting and reporting information on your use of our Websites. This includes analytics and re-marketing Cookies that allow us to monitor and analyze web traffic, understand visitor behaviors on the Websites, and enables us to analyze the success of our marketing campaigns and Products. Functional and Analytics Cookies also enable us to provide enhanced functionality and personalization when you visit our Websites and interact with our Products. Any Functional and Analytics Cookie data that we collect is fully anonymized.
Retention period – max 12 months.

マーケティングcookie

Marketing Cookie

お客様の閲覧に関する情報を収集し、お客様が当社ウェブサイトや他のオンラインサイトを閲覧している間に広告を表示することを可能にします。これらのCookieは、当社及び当社が提携する第三者が、当該各社のマーケティング活動の効果を測定し、マーケティングキャンペーンへのお客様の反応を知ることによって、お客様の興味・関心に沿った広告を提供できるよう、設定されるものとします。

当社ウェブサイト上でのマーケティングCookie、およびお客様がサインアップした電子メールに含まれるCookieには、ピクセルおよびウェブビーコンが含まれる場合があります。これらの技術における一意識別子により、当社は、お客様が当社のEメールを開いた日時、お客様が当社ウェブサイトやEメール上でアクセスしたコンテンツ、お客様のIPアドレスやその他の一意識別子、ならびにお客様が当社のコンテンツへアクセスした日時を認識することができます。当社は、これらのCookieのデータを使用して、当社のEメールでのマーケティングキャンペーンの実施状況に関するレポートを作成します。一意識別子が、お客様のデバイスに保持されている他のCookie情報を含んでいる場合、当社ウェブサイトの利用者を識別するプロファイル作成に使用される可能性があります。当社が利用するトラッキングの詳細については、当社のプライバシーポリシーをご覧ください。

当社ウェブサイトから、プラグインを使用して 「いいね」 または 「シェア」 をクリックすることにより、お客様は、第三者のソーシャルネットワーキングサービスへアクセスしてしまう場合があります。これらの第三者のプラットフォーム(フェイスブックやツイッターなど)がお客様に関するデータを処理する方法、およびこれらのCookieをオプトアウトする方法についての詳細は、当該第三者のプラットフォームのプライバシーポリシーをご参照ください。当社は、お客様による第三者のウェブサイトの使用およびアクセスについて責任を負いません。

保存期間:最大12か月

Marketing Cookies collect information about your browsing habits and enable us to show you adverts whilst you browse our Websites and other online sites. These Cookies may be set by us or our third party partners to understand the performance of our marketing activities, understand the way you interact with our marketing campaigns, and to improve the relevance of the adverts that you receive.

Marketing Cookies on our Websites, as well as those contained within marketing emails you have signed up to, may include pixels and web beacons. The unique identifiers in these technologies enable us to recognize when you open our emails, which content you have interacted with on our Websites and email marketing materials, your IP address or other unique identifier, and the date and time of your interactions with our content. We use the data in these Cookies to create reports about how our email marketing campaigns perform. If unique identifiers are combined with other Cookie information held on your device, it could be used to create a profile that identifies users of our Websites. You can find out more information about tracking used by SEGA SAMMY HOLDINGS INC. (“SSHD”) in our Privacy Policy.

You may be able to interact with third party social networking sites from our Websites, for instance by clicking “Like” or “Share” using the social sharing plugins. You should refer to the privacy policies of these third party platforms (such as Facebook and Twitter) to find out more about how they process data about you, and/or to opt-out from the Cookies that these third parties serve. SSHD shall not be responsible for your use of and/or interactions with third party websites.

Retention period – max 12 months.

Close

Settings